One of the West End’s most successful musical hits of all time!

Chu Chin Chow is a musical comedy written, produced and directed by Oscar Asche, with music by Frederic Norton, based (with minor embellishments) on the story of Ali Baba and the 40 Thieves. The piece premiered at His Majesty's Theatre in London on 3 August 1916 and ran for five years and a total of 2,238 performances (more than twice as many as any previous musical), an astonishing record that stood for nearly forty years until Salad Days. The show's American production in New York played for a 208 performances in 1917-1918 and subsequently had successful seasons elsewhere in America and Australia, including in 1920, 1921 and 1922.

A film of Chu Chin Chow was made by the Gainsborough Studios in 1934, with George Robey playing the role of Ali Baba, and Anna May Wong playing Zahrat Al-Kulub. The show toured the British provinces for many years. It returned to London in 1940 for 80 performances, when it was interrupted by the London bombing but then returned in 1941 for another 158 nights. In 1953, an ice version was produced at London’s Empire Pool, Wembley, which also toured the provinces. Occasional productions are still mounted, including one in July 2008 by Finborough Theatre Company in England.

Chu Chin Chow was described as a combination of musical comedy and pantomime. It was a big budget spectacular costing £5,300, with over a dozen scene changes, fantastic sets, big dance routines, exotic costumes and Asche's well-known innovative lighting designs. The design for the show was influenced by the English taste for all things connected with Asia (known as "orientalism") which had originated with Diaghilev’s production of the ballet Scheherazade.

Theatre journal The Era said that Norton's music had "a touch of the East but for the most part it was on a level with the tender melody of musical comedy" and "hardly inspired". Nevertheless, many of the songs became hits, and "The Cobbler's Song" and "Any Time’s Kissing Time" in particular entered the repertoire of ballad singers for at least three or four decades.

Tickets to see Chu Chin Chow were particularly eagerly sought by troops on leave from the Western Front. One of the attractions for the on-leave soldiers was the chorus of pretty slave girls who, for the period, were very scantily dressed. Complaints, not by the soldiers, resulted in the Lord Chamberlain (the British theatre censor) viewing the show and requiring "this naughtiness" to be stopped -- at least for a while. The cast was large and included a camel, a donkey, poultry and snakes. A total of 2,800,000 people saw the show.